THE STRATEGY JOURNEY Book
LIBF Special Edition

By Julie Choo and Graham Christison
LIBF Special Edition: THE STRATEGY JOURNEY
Exclusive access to a specially created version of THE STRATEGY Book, as well as the main book.
Purchased via LIBF for students of the Strategic Management & Innovation in Banking (SMIB) Course.
LIBF Special Edition -
Course Structure & Lessons
Meet you course instructors
Julie Choo
Julie has 22 years experience in strategy and planning for management boards, VCs, C-Suite executives and Functional Heads as a management consultant, enterprise business architecture lead, and lead data analyst, responsible for driving the business case, and roadmaps for the transformation of operating models to facilitate and realize growth and expansion or contraction of various vertical and horizontal services for numerous global organizations. Her projects have a combined worth or value in the 100s of billions.
She has a Bachelors in Engineering (Hons) and a Master of Commerce (International Business), having worked in multiple industry sectors including Technology, Financial Services, Auto, Public Sector and Healthcare, Energy, Education and Learning, Telecoms and more... in the US and Americas, Europe (Western and Eastern), Asia and Oceania for GE, Deutsche Bank, HSBC, Barclays, UNSW, UBS, ABN AMRO, CBA, General Motors, AMP, Boeing, Alcatel Lucent, BAE Systems, Post Office Australia...
She has a Bachelors in Engineering (Hons) and a Master of Commerce (International Business), having worked in multiple industry sectors including Technology, Financial Services, Auto, Public Sector and Healthcare, Energy, Education and Learning, Telecoms and more... in the US and Americas, Europe (Western and Eastern), Asia and Oceania for GE, Deutsche Bank, HSBC, Barclays, UNSW, UBS, ABN AMRO, CBA, General Motors, AMP, Boeing, Alcatel Lucent, BAE Systems, Post Office Australia...
Dr. Graham Christison
Graham has 30 years experience leading the design and execution of business service and operating model transformation across a range of global enterprises in the Financial Services and Oil industries.
Graham’s desire to transform technology and processes to benefit business & humanity was born through applied research work as Chief Scientist for a healthcare start-up during which time he gained his PhD. Taking this experience into financial services, he ran enterprise architecture and operating model transformation at senior levels (to MD level) for UBS, Standard Bank, HSBC and BP Finance.
He has lead multi-billion dollar value operating model transformation projects responsible for redesigning the organizational structure of 100,000+ staffed global businesses across all levels and layers. He has driven external and internal services redesign and operational capabilities development across multiple geographies, including the creation of Centers of Excellence. Graham has also setup several Enterprise and Business Architecture practices.
Graham’s desire to transform technology and processes to benefit business & humanity was born through applied research work as Chief Scientist for a healthcare start-up during which time he gained his PhD. Taking this experience into financial services, he ran enterprise architecture and operating model transformation at senior levels (to MD level) for UBS, Standard Bank, HSBC and BP Finance.
He has lead multi-billion dollar value operating model transformation projects responsible for redesigning the organizational structure of 100,000+ staffed global businesses across all levels and layers. He has driven external and internal services redesign and operational capabilities development across multiple geographies, including the creation of Centers of Excellence. Graham has also setup several Enterprise and Business Architecture practices.